1. Objectivity: The enterprise profile is not a sales advertisement, it requires that the copywriting content be realistic, the data is accurate, and the language is plain.
2. Practicality: The enterprise profile is to let the outside world understand the general situation of the enterprise, and the introduction of the enterprise situation should be focused, concise and clear, so that it is convenient for business partners or the public to read and understand.
3. Reputation: The language of the company's profile strives to be concise and clear, and the words of praise are used appropriately to positively display the achievements made by the enterprise in the operation and show the corporate style.